January
The Bibatesi: the hand-stressed Originals
How does a Bibanese feel when it is stretched by hand?
Probably a little tense. But that is precisely where its uniqueness comes from.
To launch the “i Bibamesi” project, Timidessen starts with Bibanesi gli Originali, the iconic pack of the range. He observes them, listens to them and rechristens them “i Bibatesi”, hand-stressed crispy breadsticks.
Manual stretching is, therefore, at the heart of January’s first creative project. Timidessen transforms it into an ironic scene, where the breadsticks are stretched and “stressed”, lightly narrating the artisan care that makes them unique. Because being Original also means being imperfect, but authentic.
‘i Bibatesi’ is just the first step in a journey that, month after month, will reveal new shades of the Bibanesi universe, reinterpreted through Timidessen’s original lens.
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