Introducing ‘i Bibamesi’: 12 creative designs that reinterpret our packaging
Throughout 2026, Bibanesi will be accompanied by the (far from timid) imagination of Timidessen.
Timidessen 4 i Bibanesi is a new artistic collaboration created to bring new life to our packaging, transforming it into little illustrated stories full of emotion, irony and uniqueness.
‘And you, how are you feeling?’
This simple question gave rise to ‘i Bibamesi’, a project that takes our packaging, looks it in the eye and asks how it is really feeling. This is how, month after month, each Bibanesi pack becomes the focus of original creativity created by Timidessen, capable of revealing the more human side of our crunchy breadsticks.
The collaboration
For twelve months, Timidessen will reinterpret each Bibanesi pack with a new illustration, giving life to a project that celebrates the craftmanship and uniqueness of each breadstick. The product becomes alive, emotional, sometimes tired, sometimes proud, always authentic. And the illustrations take shape through wordplay that, each month, gives the pack a new voice and a new personality.
The illustrations will be published month after month on our social media channels, but that’s not all: for every order placed on our e-commerce site, we will include a collectible postcard featuring the creativity of the month (emphasise this sentence in some way). A small object to keep, collect, give away or stick on the fridge.
And in December? The entire project will take shape in a special calendar: “I Bibamesi”.
A complete collection of twelve packs, twelve puns, twelve moods.
Who is Timidessen
Eugenio Ruggieri, aka Timidessen, is an artist and author capable of transforming the packaging that accompanies us in our daily lives into emotions, with delicate irony and unmistakable pop language.
Over the years, he has focused his research on the world of supermarkets, giving rise to the concept of “emotional shopping”, which culminated in the interactive exhibition Grande Apertura in 2022.
He is the author of the book La Patente di Vita (BUR Rizzoli, 2022), was the creative director of Lo Stato Sociale’s latest album and collaborates with brands that love to mix pop language and emotional reflection.
Condividi:
Da Re S.p.A. a Socio Unico
Via Borgo Nobili, 9
31010 BIBANO di Godega S.U. (TV)
Tel.+39 0438 782022 / +39 0438 783382
Fax +39 0438 783234
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© Copyright 2025 “i Bibanesi” – DA RE S.p.A. a Socio Unico | P.I. e C.F. 00246910269 | Codice REA: 98343 Cap. soc. € 250.000,00 i.v.